When Is The Right Time to Build A Mobile App For Your Business?
Is It The Right Time To Build A Mobile App For Your Business?
Wouldn’t it be great if there was a Digital Marketing handbook that outlined all the right moves for you business? Unfortunately, there isn’t one. But there are ways to “feel out” your next business move, you just have to listen – listen to your current audience, to the needs of those who you haven’t captured yet, your business boundaries, and to what your competitors are doing.
So how do you know when it’s time to build out a mobile app for your business’ products or services? Zymo Development has outlined a few tell-tale signs that it’s time for your business to move forward with building a mobile app!
You Have a Pre-Established Business*
Having a business already running makes success in the app store WAY more likely. Ideally, an app would support your current business. This also allows for soft launches and test runs, which will supplement your market research and help you offer the best products or services you can to your customers. Keep them happy and they will reward you with app downloads, word-of-mouth referrals, and reviews on your app!
*Now, this doesn’t mean the app cant be the business itself, it just means that entering the market as an app, instead of a business WITH an app, is going to have a lot of challenges.
You Have a Solution to Your Potential Customers’ Problem
Businesses are based on solutions to needs. Understanding your customers’ problem is the only way you’ll ever fully understand how to solve it. The easiest way to discover potential customers problems? Ask! Networking, analyzing social media and Google Trends, and just straight up asking can help you recognize when your solutions are needed.
For example, the CEO of Hootsuite recognized the need to manage multiple social channels in one location. By providing the web app, Hootsuite was able to solve their customers’ problem, while giving them the option to upgrade if they enjoyed the product.
Your Current Traffic is Mostly Mobile
Take a look at your current traffic in Google Analytics (or whatever tracking strategy you have implemented on your site).
If a good percentage of your traffic is consistently mobile-based, you probably could benefit from a mobile app. Now, this shouldn’t be the only factor in your app decision – take a look at the pages that have the highest amounts of mobile users. A strong mobile presence on some of your key pages could indicate the demand for a native app.
….OR Your Target Audience is Smart Phone Users
Is your target audience a demographic that is known for smart phone users? Obviously, this is a pretty important criterion in deciding if a mobile app is right for your business. Just because the majority of your traffic isn’t already mobile doesn’t mean that an app isn’t for you. Do research and competitive analysis to understand if your target audience falls into the smart phone user demographic before determining if a mobile app is the right move for your business.
Your Competitors are Already on the App Train
Stalking your competition is a critical aspect of digital marketing. Unless you’re a huge industry leader like Amazon or Google, chances are you can learn a thing or two from your competition. Do your main competitors offer apps to their customer base? If yes, take a look at their app store page. Read a few reviews – what do their customers love? What are they frustrated with? Pay attention to the number of downloads as well. If they’re racking in the customers and have a 5-star rating all around, this may indicate an opportunity for your business as well. Better yet, try to learn from the negative reviews (they are inevitable, after all). Are there areas where their product is lacking? Use it as a chance to provide a better experience with your product. Take that, competitors.
Your bottom line is pretty much the main decision maker for your business. Make sure that you have undergone market analysis, projected costs vs revenue analysis, and that you understand the costs that go into developing an app. The cost of development can vary greatly depending on what types of functionality are needed and which platform(s) will be supported. When hiring a mobile developer, work with them to get an estimated cost of the finished project, then decide if the ROI is strong enough for you to invest.
Above are a few signs that your business is ready to enter the world of mobile apps. Not sure what to do next? We’ve covered that topic too. Now What? What To Do With Your New Mobile App
Still Unsure if Your Business Needs A Mobile App? Take Entrepreneur’s Mobile App Quiz!
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Do you need an app? Current app owners, when did you know it was time to build an app for your business? We love comments related to our content!